Hastings Direct Insurance

Hastings Direct has been acquired
from Insurance Australia Group in a management buyout. As well as the Hastings
Direct brand, a leading provider of car
insurance, the acquisition includes the
former IAG direct brands insure.co.uk, insurepink and insureblue, The sale
was successfully completed on 3 February.

This provides the opportunity to forge a strong
nfuture for Hastings under the direction of a revitalised management team with a
real passion for the business.

The new
owners say they will be investing in revitalising the Hastings Direct brand
with a renewed focus on marketing and brand development.

The company
will have a comprehensive panel of insurers which they are keen to expand even
further in the near future.

In
addition, new products will be added to the Hastings Direct brand, which
currently offers car
insurance, home
insurance, motorbike
insurance and travel
insurance.

Focus
will be given to investing in the operations centre at Bexhill-on-sea, near
Hastings.

Hastings
Direct chief executive and leader of the buyout group, Edward Fitzmaurice, says
the acquisition will enable the company to focus completely on further
developing the Hastings Direct brand and building the business in the UK motor
and household personal lines market.

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